The substance of a page is the thing that makes it deserving of an item position. It is the thing that the client came to see and is in this manner critical to the web search tools. Thusly, it is imperative to make great substance. So what is great substance? From a SEO point of view, all great substance has two traits. Great substance must supply an interest and should be linkable.
Great substance supplies an interest:
Much the same as the world's business sectors, data is influenced by free market activity. The best substance is what does the best employment of providing the biggest interest. It may appear as a XKCD comic that is providing geek jokes to a huge gathering of technologists or it may be a Wikipedia article that discloses to the world the meaning of Web 2.0. It very well may be a video, a picture, a sound, or content, yet it must supply an interest so as to be viewed as great substance.
Great substance is linkable:
From a SEO viewpoint, there is no contrast between the best and most noticeably bad substance on the Internet in the event that it isn't linkable. On the off chance that individuals can't connection to it, web indexes will be in all respects improbable to rank it, and thus the substance won't direct people to the given site. Tragically, this happens much more regularly than one may might suspect. A couple of instances of this include: AJAX-fueled picture slide appears, content just available subsequent to signing in, and content that can't be imitated or shared. Content that doesn't supply an interest or isn't linkable is terrible according to the web crawlers—and in all probability a few people, as well.