Great substance supplies an interest:
Much the same as the world's business sectors, data is influenced by free market activity. The best substance is what does the best occupation of providing the biggest interest. It may appear as a XKCD comic that is providing geek jokes to an expansive gathering of technologists or it may be a Wikipedia article that discloses to the world the meaning of Web 2.0. It tends to be a video, a picture, a sound, or content, however it must supply an interest so as to be viewed as great substance.
Great substance is linkable:
From a SEO point of view, there is no contrast between the best and most exceedingly awful substance on the Internet in the event that it isn't linkable. On the off chance that individuals can't connection to it, web crawlers will be in all respects far-fetched to rank it, and therefore the substance won't direct people to the given site. Tragically, this happens significantly more regularly than one may might suspect. A couple of instances of this include: AJAX-controlled picture slide appears, content just available subsequent to signing in, and content that can't be duplicated or shared. Content that doesn't supply an interest or isn't linkable is terrible according to the web search tools—and no doubt a few people, as well.
From: A Visual Guide to Keyword Targeting and On-Page SEO
Title labels are the second most vital on-page factor for SEO, after substance. You can peruse more data about title labels here.
Alongside keen interior connecting, SEOs should ensure that the classification progressive system of the given site is reflected in URLs.
Coming up next is a genuine case of URL structure:
http://www.example.org/diversions/computer game history
This URL plainly demonstrates the chain of command of the data on the page (history in accordance with computer games with regards to recreations as a rule). This data is utilized to decide the significance of a given site page by the web crawlers. Because of the chain of command, the motors can conclude that the page likely doesn't relate to history all in all but instead to that of the historical backdrop of computer games. This makes it a perfect contender for query items identified with computer game history. The majority of this data can be theorized on without expecting to process the substance on the page.