You don’t always need to start your title tag with your target keyword. But if there’s a keyword that you’re gunning for, try to put it towards the beginning of your title.
3. Add Modifiers To Your Title
Using modifiers like “2019”, “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long tail versions of your target keyword.
Click “play” to see the tip:
4. Wrap Your Blog Post Title in an H1 Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
I used to assume that WordPress hooked up my post titles with H1 tags…until I actually looked at my site’s code.
Then I realized that WordPress themes sometimes use H1 tags to increase text size. As an example, my email opt-in area used to be wrapped in an H1 tag:
It’s worth checking out your site’s code to make sure you only have one H1 tag per page. And that H1 tag should contain your target keyword.
5. Dazzle with Multimedia
Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.
You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko.
Brian uses lots of images, diagrams and screenshots in blog posts
That’s because I firmly believe that it makes my content straight up better.
But it has a nice SEO benefit to boot: multimedia boosts those user-interaction signals that Google pays attention to.
And it increases the perceived value of your content –which means that people are more likely to link to it.