Great substance is linkable:
From a SEO point of view, there is no distinction between the best and most exceedingly awful substance on the Internet on the off chance that it isn't linkable. In the event that individuals can't connection to it, web crawlers will be in all respects improbable to rank it, and accordingly the substance won't direct people to the given site. Sadly, this happens much more regularly than one may might suspect. A couple of instances of this include: AJAX-fueled picture slide appears, content just available subsequent to signing in, and content that can't be repeated or shared. Content that doesn't supply an interest or isn't linkable is terrible according to the web crawlers—and in all likelihood a few people, as well.
From: A Visual Guide to Keyword Targeting and On-Page SEO
Title labels are the second most critical on-page factor for SEO, after substance. You can peruse more data about title labels here.
Alongside brilliant inner connecting, SEOs should ensure that the classification progression of the given site is reflected in URLs.
Coming up next is a genuine case of URL structure:
http://www.example.org/diversions/computer game history
This URL plainly demonstrates the progression of the data on the page (history in accordance with computer games with regards to amusements by and large). This data is utilized to decide the significance of a given site page by the web crawlers. Because of the progressive system, the motors can reason that the page likely doesn't relate to history as a rule but instead to that of the historical backdrop of computer games. This makes it a perfect possibility for indexed lists identified with computer game history. The majority of this data can be hypothesized on without expecting to process the substance on the page.
Coming up next is an awful case of URL structure:
In contrast to the main precedent, this URL does not mirror the data pecking order of the site. Web crawlers can see that the given page identifies with titles (/title/) and is on the IMDB area yet can't figure out what the page is about. The reference to "tt0468569" does not straightforwardly gather whatever a web surfer is probably going to scan for. This implies the data given by the URL is of next to no an incentive to web indexes.